Hey Texas, Blue Bell Has A New Flavor for Cinnamon Bun Lovers

I want you to think of the 'ooey gooey' deliciousness of a cinnamon roll that just came out of the oven.

Now, I want you to take all those savory ingredients and turn them into a Blue Bell Ice Cream flavor.

Today, January 22, the maestros of flavor at the Little Creamery in Brenham, Texas are introducing their newest flavor -- Cinnamon Twist Ice Cream.

Cinnamon Twist is a rich, creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl.

“We have put a twist on a popular pastry by turning it into a great-tasting ice cream,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “The perfect cinnamon twist has a soft, almost gooey texture. The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly. And the delicious cinnamon icing swirl complements the ice cream and tasty dough pieces. It is a sweet twist our fans will enjoy.”

Cinnamon Twist is available in the half-gallon and pint sizes for a limited time.

Popular Flavor Returns

A flavor that made its debut in 2023 is back. I ❤ Cereal is a delicious ice cream with the flavor of fruity cereal, combined with confetti sprinkles and coated fruity cereal pieces. The ice cream is sold in the pint-size and will be in stores for a limited time.

Also, Tin Roof Ice Cream, a fan-favorite, is now available in the half-gallon size. Tin Roof is a vanilla-flavored ice cream with a rich chocolate sundae sauce and roasted peanuts dipped in a dark chocolate-flavored coating.