Two of the biggest past times in Texas during football season are cheering on the Dallas Cowboys and complaining about the performances of the Dallas Cowboys. 

So, the Dallas Cowboy's organization decided to 'borrow' a feature that has been on late night TV where celebrities read mean tweets about themselves.  In this case, Dallas players such as Tony Romo, Dez Bryant, Jason Witten, and others read and respond to what disgruntled fans have to say.