Contact Us

Keith Urban Will Launch Men’s Cologne in September

Keith Urban
Jason Merritt, Getty Images

Seems every celebrity these days has a signature scent — and this September, country superstar Keith Urban will have his own, as well.

He told Women’s Wear Daily the name of the men’s fragrance, Phoenix, is an homage to the Hopi Indian thunderbird tattoo on his left forearm.

“I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne,” he said.

Symbolism aside, Urban also explained why he didn’t want to name the cologne after himself. “The last thing I want to make a man do is: When someone asks him what he’s wearing is for that poor man to say, ‘I’m wearing Keith Urban.’ That just seems really awkward to me.”

Touché, sir. Touché.

Before creating Phoenix, Urban wore colognes from high-end designers such as Tom Ford, Dolce and Gabbana, and Dior — but he wanted his own scent to be affordable and accessible. Comparing it to his music, he said, “I’m interested in things that have more appeal than to just a couple of people.”

[Taste of Country]

Best of Kicks

Recommended For You

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KICKS VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KICKS VIP contests, events, coupons, presales, and much more delivered to you for FREE.