A couple of guys named Danny & Rich approached Natural Lite Beer with the idea of making 'Natty Lite' the first beer to ever go into space.

So, we jump forward to a secured styrofoam cooler, video camera,  huge helium balloon, and the first successful launch of beer into outer space...the beer even survived the free fall from 90,000 feet 


I wonder if a non-lite beer would have traveled so high.