Taylor Swift Celebrates Sales Landmarks by Offering Catalog for Streaming
Taylor Swift is rewarding her loyal fans for helping her reach a very special goal. The country-turned-pop superstar is offering her entire back catalog for streaming through all digital services.
Swift’s team announced the news in a post to social media on Thursday (June 8), writing, “In celebration of 1989 selling over 10 Million Albums Worldwide and the RIAA’s 100 Million Song Certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight.”
The RIAA announced Swift’s sales achievement in a tweet congratulating her on Thursday (June 8). Her team revealed the streaming news later that evening.
It’s a big move for Swift, who yanked her entire music catalog from Spotify in 2014, not long after the release of 1989, which was her first all-pop album. Swift also took Apple to task in mid-2015 over its announcement that it would not pay songwriters, producers or artists during Apple Music’s three-month free trial period. Swift’s open letter to the company resulted in them reversing the decision within 24 hours.
Though it was a risk to leave country music officially and move into pop, it paid off in spades for Swift, with 1989 opening with a million sales and rapidly becoming the best-selling album of 2014. The project spawned massive hits including “Shake It Off,” “Bad Blood,” “Style” and “Blank Space.”
The superstar singer-songwriter has not yet announced a follow-up album, though it’s been rumored that she’s been recording in Nashville.
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