William Shatner’s Character Killed Off On Priceline Negotiator Ads [VIDEO]
Priceline is moving away from the 'naming your own price' concept when it comes to booking hotels, so that means there is no longer a need for the 'Priceline Negotiator' character -- a.k.a. William Shatner.
So, in true to form high drama, Shatner is 'killed off' in the latest Priceline commercial.
The spot doesn't start airing until next Monday, but you can get a look at it now.
R.I.P. Priceline Negotiator