Keith Urban Will Launch Men’s Cologne in September

Seems every celebrity these days has a signature scent — and this September, country superstar Keith Urban will have his own, as well.

He told Women’s Wear Daily the name of the men’s fragrance, Phoenix, is an homage to the Hopi Indian thunderbird tattoo on his left forearm.

“I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne,” he said.

Symbolism aside, Urban also explained why he didn’t want to name the cologne after himself. “The last thing I want to make a man do is: When someone asks him what he’s wearing is for that poor man to say, ‘I’m wearing Keith Urban.’ That just seems really awkward to me.”

Touché, sir. Touché.

Before creating Phoenix, Urban wore colognes from high-end designers such as Tom Ford, Dolce and Gabbana, and Dior — but he wanted his own scent to be affordable and accessible. Comparing it to his music, he said, “I’m interested in things that have more appeal than to just a couple of people.”

[Taste of Country]