Back In the Day, Ford Truck Commercials Were Built Ford (Expletive) Tough [WATCH] [NSFW]

This Ford truck commercial from 1991 doesn't pull any punches when it comes to the competition. It tells it like it is. You might want to put the kids in the other room before you press play.

There's two commercials here - the first is one you might remember seeing on tv. The second is an outtake, with a much more colorful script. You can really get a feel for what Ford thought of its competition.