‘The Rose’ Mobile Mammography Health Coach To Make Tour in Lufkin

Thousands​ ​of​ ​women​ ​across​ ​Texas​ ​delay​ ​or​ ​skip​ ​their​ ​breast cancer​ ​screening​ ​because​ ​of​ ​barriers​ ​such​ ​as​ ​distance​ ​and​ ​finances.​ ​Now​ ​they​ ​have​ ​an​ ​option plus​ ​the​ ​advantage​ ​of​ ​3D​ ​Mammography​ ​Screening.​ ​

The​ ​Rose​ ​introduces​ ​its​ ​new​ ​custom designed​ ​​Mobile​ ​Mammography​ ​Health​ ​Coach​ ​to​ ​Texas​​ ​in​ ​a​ ​five​ ​county,​ ​state-wide​ ​tour​ ​starting in​ ​Lufkin.

In​ ​partnership​ ​with​ ​the​ ​T.L.L.​ ​Temple​ ​Foundation,​ ​the​ ​East​ ​Texas​ ​‘First​ ​Look’​ ​and​ ​Launch​ ​will​ ​be held​ ​on​ ​Wednesday,​ ​Sept.​ ​27​ ​​from​ ​3​ ​pm​ ​to​ ​6​ ​pm​ ​at​ ​the​ ​​Museum​ ​of​ ​East​ ​Texas, 503​ ​N​ ​2nd​ ​Street​.​ ​​ ​The​ ​community​ ​is​ ​invited​ ​to​ ​the​ ​ribbon​ ​cutting,​ ​tours​ ​and​ ​refreshments.

The​ ​​Mobile​ ​Mammography​ ​Health​ ​Coach​ ​is​ ​a​ ​40​ ​ft.​ ​self-contained,​ ​luxury​ ​unit​ ​offering​ ​state-of- the-art​ ​3D​ ​mammography​ ​imaging​ ​plus​ ​it​ ​has​ ​a​ ​separate​ ​suite​ ​that​ ​is​ ​fully​ ​equipped​ ​as​ ​a medical​ ​examination​ ​room.​ ​Expected​ ​to​ ​serve​ ​4,000​ ​women​ ​annually,​ ​the​ ​Coach​ ​will​ ​travel​ ​from urban​ ​to​ ​rural​ ​areas​ ​across​ ​the​ ​state​ ​of​ ​Texas.​ ​​ ​With​ ​telemedicine​ ​capability,​ ​diagnostic​ ​breast exams​ ​will​ ​also​ ​be​ ​offered​ ​in​ ​the​ ​near​ ​future.

“At​ ​The​ ​Rose,​ ​we​ ​know​ ​breast​ ​cancer​ ​is​ ​98%​ ​curable​ ​when​ ​detected​ ​early​ ​and​ ​we​ ​believe​ ​all women​ ​should​ ​have​ ​access​ ​to​ ​3D​ ​mammography.​ ​It​ ​is​ ​the​ ​most​ ​advanced​ ​tool​ ​in​ ​the​ ​detection of​ ​early​ ​stage​ ​breast​ ​cancer,”​ ​said​ ​​Dorothy​ ​Gibbons​,​ ​CEO​ ​and​ ​Co-Founder​ ​of​ ​The​ ​Rose.​ ​“Our Mobile​ ​Mammography​ ​Health​ ​Coach​ ​is​ ​a​ ​dynamic​ ​solution​ ​to​ ​the​ ​problem​ ​of​ ​access​ ​many women​ ​in​ ​Texas​ ​face,​ ​but​ ​it​ ​is​ ​even​ ​more​ ​powerful​ ​because​ ​it​ ​enables​ ​these​ ​same​ ​women​ ​to receive​ ​other​ ​health​ ​services.”

She​ ​explained:​ ​“While​ ​our​ ​services​ ​will​ ​be​ ​available​ ​to​ ​both​ ​insured​ ​and​ ​uninsured,​ ​our mission’s​ ​focus​ ​is​ ​on​ ​access​ ​to​ ​care​ ​for​ ​all.​ ​We​ ​hope​ ​to​ ​address​ ​the​ ​alarming​ ​statistic​ ​that​ ​68% of​ ​uninsured​ ​women​ ​do​ ​not​ ​receive​ ​regular​ ​breast​ ​health​ ​screening​ ​which​ ​results​ ​in​ ​late​ ​stage cancer​ ​and​ ​a​ ​higher​ ​mortality​ ​rate.”

The​ ​Coach​ ​is​ ​ideal​ ​for​ ​businesses,​ ​school​ ​districts,​ ​civic​ ​centers,​ ​community​ ​clinics​ ​and physician​ ​offices​ ​and​ ​offers​ ​convenience​ ​and​ ​tangible​ ​benefits​ ​beyond​ ​on-site​ ​screening. Working​ ​with​ ​collaborating​ ​partners,​ ​other​ ​vital​ ​health​ ​screenings,​ ​from​ ​diabetes​ ​screenings,​ ​to well​ ​woman​ ​exams,​ ​to​ ​vaccinations​ ​to​ ​non-emergency​ ​primary​ ​care​ ​will​ ​also​ ​be​ ​provided.

Gibbons​ ​added​ ​that​ ​partners​ ​are​ ​required​ ​to​ ​provide​ ​services​ ​to​ ​all—insured​ ​and uninsured—and​ ​demonstrate​ ​they​ ​have​ ​the​ ​ability​ ​to​ ​provide​ ​a​ ​continuum​ ​of​ ​care.​ ​​ ​“Our​ ​Patient Navigators​ ​ensure​ ​timely​ ​treatment​ ​for​ ​the​ ​uninsured​ ​woman​ ​who​ ​is​ ​diagnosed,​ ​giving​ ​her​ ​the same​ ​chance​ ​at​ ​survival​ ​as​ ​the​ ​insured.​ ​​ ​We​ ​expect​ ​our​ ​partners​ ​to​ ​follow​ ​their​ ​patients​ ​as closely,”​ ​she​ ​said.

Multiple​ ​tours​ ​are​ ​planned​ ​for​ ​the​ ​Mobile​ ​Health​ ​Coach​ ​this​ ​Fall.​ ​​It​ ​is​ ​totally​ ​booked​ ​for​ ​the month​ ​of​ ​October​ ​but​ ​interested​ ​parties​ ​should​ ​contact​ ​281.464.5136​ ​to​ ​inquire.​ ​For​ ​more information,​ ​or​ ​to​ ​donate​ ​or​ ​volunteer,​ ​please​ ​visit​ ​​www.therose.org​.