Whataburger and James Avery Unveil New Iconic Cup Charm

According to a press release from Whataburger, the Texas-based restaurant and James Avery Artisan Jewelry are partnering once again to release a one-of-a-kind charm shaped like a Whataburger cup.

The two Texas brands released their first charm a year ago in October 2017, and the charms sold out in less than 24 hours. This holiday season, fans can add another piece of Whataburger and James Avery jewelry to their collection as these legendary brands unite again.

The one-of-a-kind, sterling silver charm is designed as a replica of a Whataburger cup and finished with hand-painted Whataburger orange enamel. The charm is $80 and can be purchased with free shipping at shop.Whataburger.com, along with the James Avery Hook-On Bracelet and the Changeable Charm Holder Necklace. The charm is also sold in James Avery stores and online.

“Whataburger and James Avery are both known for quality and fine craftsmanship – whether it comes to burgers or to jewelry. And just like Whataburger’s completely customizable burgers, this hand-painted charm is so unique,” said Whataburger Vice President of Retail Mike Sobel. “We’d like to think we’re making Santa’s job just a little bit easier this year.”

“We have a long history of designing jewelry that is meaningful to our Customers,” says James Avery Chief Operating Officer John McCullough. “The Whataburger collaboration is one way we are able to connect Customers to two of their favorite iconic Texas brands.”

Get your charm at shop.whataburger.com/gifts.