Love Cookies ‘N Cream & Cheesecake? Blue Bell Has Your New Flavor

Blue Bell Ice Cream has just released its newest flavor. It's called Cookies ‘n Cream Cheesecake Ice Cream.

This latest creation from the Little Creamery in Brenham, Texas is a rich, cheesecake ice cream blended with chocolate cookie-crusted cheesecake pieces and chocolate crème-filled cookies. It's available at your grocers as of today (July 11)

Why This Flavor Now?

The flavor geniuses at Blue Bell seem to always have a way of tying in new flavors to special calendar events.  For instance, this year is the 40th anniversary of National Ice Cream Month. In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday as National Ice Cream Day (July 21). The following year, July 30 officially became National Cheesecake Day.

“Of course, we enjoy ice cream every day at Blue Bell, but to make July a little extra special, we have introduced our new Cookies ‘n Cream Cheesecake Ice Cream,” said Sara Schramm, marketing brand manager. “If you love our Cookies ‘n Cream Ice Cream and cheesecake, this is your dream flavor. We combined our crème-filled cookies with cheesecake ice cream and kicked it up another notch with the chocolate cookie-crusted cheesecake pieces. A delicious treat in every bite.”

Cookies ‘n Cream Cheesecake Ice Cream is available in half-gallon and pint sizes for a limited time. It's the latest in a flurry of new flavors including A&W^® Root Beer Float Ice Cream and Dr Pepper^® Float Ice Cream last year.

Visit www.bluebell.com for more information about Blue Bell and a complete list of products now in stores.