Blue Bell Celebrates Expansion to St. Louis With a New Flavor

Blue Bell Ice Cream is a Texas native. Born and created at the 'Little Creamery' in Brenham, Texas.

Gooey butter cake is a St. Louis staple. Legend has it that in the 1930s, a German banker in St. Louis got his ingredients reversed for a cake he was making, and gooey butter cake was born.

The Perfect St. Louis Marriage

It seems only fitting that on the first day Blue Bell products arrive in St. Louis, the newest ice cream flavor, Gooey Butter Cake, is introduced.

Gooey Butter Cake ice cream is a flavorful Cake Batter Ice Cream combined with a luscious cream cheese swirl and rich, gooey butter cake pieces.

Blue Bell's Second New Flavor of 2024

Gooey Butter Cake Ice Cream is Blue Bell's second new flavor introduced in 2024. Earlier this year, cinnamon bun lovers were treated to Cinnamon Twist ice cream...READ MORE.

A Gooey Butter Cake Confession

I thought I had never heard of gooey butter cake, but my wife reminded me I was wrong.

"I've made it for you before," she told me. "Oh yeah," I responded faking familiarity, "It was delicious!'

What's even worse is that my dad was from St. Louis. I have many relatives there, and I've been to the Gateway of the West on numerous occasions. But, if someone were to ask me what foods St. Louis is famous for, I would probably answer Budweiser.

Gooey Butter Cake Ice Cream is Another Blue Bell Success

Gooey Butter Cake Ice Cream is already a hit with our family. My wife suggested putting pecans on top of a couple of scoops. I topped mine with chocolate syrup because chocolate goes with everything.

Since we are talking about Blue Bell, how about a rundown of their different flavors?